The AA used to advertise itself as ‘the 5th Emergency Service’, before it switched to showing their ‘very nice man’ coming to the aid of some mature ladies and getting them back on the road. Well, even more unsung and equally nice are the OKO distributors who specialise in...
If you know all about tyres, you’ll know that OKO makes The World’s Favourite Tyre Sealants, preventing punctures by sealing holes instantly, as they happen. What is less well known is that OKO tyre sealants also have an important role to play in lengthening tyre life, even when they...
As the year draws to a close and we carry out our obligatory look back at the highlights, it is clear that OKO has enjoyed another record sales year and that is due in no small part to the digital advances that we have made. OKO is primarily...
One of the many fanciful aspects of other tyre sealant websites is the hyperbole that they use when claiming to be major international vendors. Can you really believe them? Er, usually no… Flags of convenience If you are suspicious about such claims, you are right to be. Whenever we...
In the OKO Blog column, we like to feature stories from our Distributors around the world – and mostly it is about their successes in winning new business from vehicle fleets, or notable exhibition appearances. In this case we have a new Distributor in South West Africa that...
At OKO, we are busy people (as I am sure you are too) and it means that we do not always take the time to reflect on key new business wins that we achieve around the world, or assemble all of the positive feedback that we get from regular...
When you’ve worked long enough with OKO tyre sealants, and experienced the never-ending insistence by potential clients on local tests to ‘prove that it works’, it can be extremely frustrating. How much proof is enough proof?
Looking back, as is only right at the turning of the year, it has been a hectic one for OKO Group in its international growth as the manufacturer of the ‘world’s favorite tyre sealants’. Here are just some quick snapshots of 2014’s highlights.
I was recently privileged to be invited to the official launch of OKO’s new distributor for UAE and Oman, Jaspa. Although this was the first media appearance of the OKO/Jaspa liaison, it has in practice been developing for about a year. Jaspa has been extremely professional, insisting upon exhaustively testing...
The new OKO Israeli Distributors, Musach Hatractor Ezra, recently exhibited at the Technocar Vehicle Exhibition in Tel Aviv, and it was a great success for them, generating a lot of interest and many firm enquiries. Inevitably, the revolving wheel/tyre, endlessly punctured with a spike by the stand staff and...